JaM Group is a Hong Kong based creative and solution agency operated by international award-winning design studio, THE CABINET. Through design thinking process, we help clients to define the problem and tackle it with suitable yet innovative solutions. We believe good ideas come from unique insights. We believe an all-rounded marketing strategy with appropriate visual execution is the key for a business to grow.


We specialised in brand promotion including traditional advertising, online/offline and ambient marketing, as well as design. Our founders started their careers in design practices where they trained up their design skills and art sense. Throughout the years, they have been mastering the design thinking methodologies which they had learnt since day one of their design studies.



Design thinking was supposed to be a unique process that designers are using for designing. They realised this thinking process is a solution that can help clients to build their business. Unlike business thinking process (somebody called analytical thinking), it's not an one-answer approach to the question, instead it is an open-ended approach that allow us to be creative and always look for new ideas to solve problems. Through deep research and analysis, we can help microtargeting the market in different ways.



Result-oriented Design

Design Thinking

Brand Building

Market Strategies

User Experience


Visual Communication

Event Management




An international award-winning design studio that has been practising our aesthetic sense, design skills and self-motivated projects for over a decade.


Our production partner where we can make sure our work will be executed with all the details and in high standards.