2017 Summer

Client ∖ The Boss & The Sky Boss

Market ∖ Hong Kong

Creative & Art Direction ∖ Print ads ∖
Marketing Strategies

The Boss & The Sky Boss are Michelin starred Asian fusion restaurants in Hong Kong. They provide high end Chinese cuisine with a stunning Hong Kong view of 101/F in ICC building.

We helped them for several promotions, and with different marketing strategy suggestions, we hope to introduce this restaurant group to the younger age group and broaden their customer base.

Throughout the nine months, we used different style in the key visuals to attract different audiences, e.g. Chinese traditional style for Chinese New Year pudding promotion, Western romantic style for Valentine's Day special menu promotion, Western modern style for Mother's Day family menu promotion... We want to indroduce the brand as modern fusion restaurant rather than just traditional Chinese cuisine restaurant.