2016 Summer

Client ∖ Hong Kong Jockey Club Disaster Preparedness & Response Institute

Market ∖ Hong Kong

Creative & Art Direction ∖ Print ads ∖ Website Design ∖ Online Banner

Hong Kong Jockey Club Disaster Preparedness & Response Institute (HKJCDPRI) is a newly Non-profit Organisation funded by Hong Kong Jockey Club since 2015. Their goal is to educate Hong Kong citizen on how to prepare / response to disaster. And one of the program is to launch a competition for Hong Kong primary and secondary school students to get to know more this topic.

We helped to brainstorm the competition and gave a marketing plan to promote it. We also helped to create all the materials needed for the competition. Upon on the style of the key visual, we chose to have a graphic approach to attract young audiences.

This project will be hold annually and by the end of this year's competition, we hope that some of the students get to know about this organisation and learn a little bit on this topic.