2017 Winter

Client ∖ Hot Wheels

Market ∖ Global

Creative & Art Direction ∖ VM Installation

In the annual global Mattel Toy Fair that hold in Hong Kong, Hot Wheels showcased their different series of toys to attract global toy store vendors to order their toys. And there is an island space to create the best Hot Wheels experiences.

To showcase their City series, we built a concrete city base and a natural island base to create a little Hot Wheels city for the installation. There are different toy sets placed on top to link up the concrete side and the natural side. 3D words like "Challenge Accepted" are placed randomly in the installation to show their brand promise, "the freedom to push your limits".