99 Charity Day Promotion

2020 Summer

Client ∖ Tecent

Market ∖ Hong Kong

Art Direction ∖ Online Video

"99公益日" is an annual event Tecent has been doing in China. In 2020, they wanted to do the event in Hong Kong as well. We helped to create an online video to help promote the message. The art direction was always been a red flower for this event but it is not familiar for Hong Kong audiences, so we play along with the motion and repeatedly appear it in the whole video to let audience remember the red flower with the event.