2020 Summer

Client ∖ Tide

Market ∖ China

Art Direction ∖ Promotional GIF

Tide is launching a new series of high-end laundry detergent, Glaze, in China. And we are helping to do a set of promotional videos for social media usage. The idea plays around with the hologram finishing on the detergent labels, symbolising the protection of the fabric. We created a shinny reflective effect to emphasize it. We also used a waving fabric with tone on tone feeling to show the colour protection feature.