WeChat Pay HK
Summer Promotion

2020 Summer

Client ∖ WeChat Pay HK

Market ∖ Hong Kong & China

Creative & Art Direction ∖ TVC ∖ Online Video & Banners ∖ Print Ads

"全城狂賞" is an annual summer promotion of WeChat Pay HK. We helped to create this campaign with the idea of "WeChat Pay Go". We want to illustrate that there are many discount offers all around you, and users can treasure hunt different coupons around the city, just like playing "Pokemon Go".

We used 2D graphic and animation treatment to visualise the idea, hoping to give a fresh and delightful feeling to audiences. The pastel colour tone can also strengthen a summer and relax tone.