2015 Summer

Client ∖ BBQ Chicken Hong Kong

Market ∖ Hong Kong

Creative & Art Direction ∖ Marketing Strategies ∖ Print ads ∖ Website Design ∖ Menu Design ∖ Leaflet Design ∖ Online Banners ∖ Shop VM ∖ Event Planning

BBQ Chicken is the world largest Korean fried chicken franchise corporation with over 3,800 branches all over 46 countries in the world. They landed in Hong Kong in August 2015 with an ambitious plan in opening at least 30 branches in Hong Kong in the coming five years.

We helped them to think of a six-month marketing direction to launch the brand step by step in Hong Kong, and also take care all the brand materials like menu, website, window decal, leaflet, promotional posters, membership recruitment, food tasting events, Facebook and Instagram page posts and maintenance.

We had four different activations before the first Premium Chicken branch opened in Causeway Bay. Each per week, we went from digital to street to attract different audiences to know the brand. By the branch opened, we already collected 2,500 Facebook page likes, gained over 40 media coverages and at least one hour waiting time for dinner section.

And throughout the six months, customers need to wait for at least half an hour for a table at dinner section. We also achieved the highest monthly revenue out of all franchise branches over the world. BBQ Chicken then opened 4 more branches in this nine months time.