2018 Autumn

Client ∖ Shanghai Yu Yuan

Market ∖ Hong Kong

Creative & Art Direction ∖ Marketing Strategies ∖ Online Banners ∖ Event Planning

豫園 Shanghai Yu Yuan, named after the fabled historic gardens in Shanghai, celebrates Shanghai’s finest culinary traditions with its sophisticated menu and exquisite design, offering diners an elegant gastronomic experience that is a feast for both the eyes and the palate.

Yu Yuan brings to Hong Kong diners the celebrated Shanghai garden’s architectural and artistic characteristics — from Ming and Qing dynasties’ splendor, to modern Chinese and Western glamour — through distilling the garden’s extraordinary landscape and rock sculptures into design elements in the restaurant.

We helped to manage the Facebook and Instagram accounts to help promote the launching of the new restaurant.