Creative Promotion

2015 Autumn

Client ∖ KEF

Market ∖ Global

Creative & Art Direction ∖ Print Ads ∖
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Rarely the case in such a compact design, the LS50 monitor delivers a rich, multi-dimensional 'soundstage experience' that is out of all proportion to its size. Patent-pending acoustic designs, together with state-of-the-art technologies from KEF's latest flagship Blade loudspeaker, provide the ultimate studio experience - even in the smallest of spaces.

LS50 is one of the classic models of KEF. And they are launching a new set of colours.

We helped to design the key visual for the new colour, racing red. It's a high glossy finishes just like a high end racing car. We explored different layout to link the racing car concept to the speaker. And at last, we captured a very smooth gradient from black to red colour at the background to create a spotlight effect to the speaker.