2014 Winter

Client ∖ Kiehl's

Market ∖ Hong Kong

Art Direction ∖ Online Video

Kiehl's is launching their Intense Ultra Hydration Cream to Hong Kong. They wanted to bust the myth of those wrong traditional mindset in the Asian market.

This video aims to educate audiences on the wrong concepts of skin moisturising that they used to have throughout the years. Targeting the Hong Kong market, the first three parts of the video showed the traditional methods that people used to believe in 70's, 80's and 90's. Then it came to the last part where Kiehl's consultant introduces their new product with detailed explanations.